Why do many African women hates their beautiful natural hair preferring other people’s natural hair?

Lupita Nyongo’s natural look.

It is evidently that Europeans, Asians and Americans don’t like Africans going natural , this is because maybe there is big weave corporations to protect which Africans are the biggest clients or there is a campaign to promote self hatred which undermined confidence among Africans.

Lupita Nyongo is one prime example, big corporations owned by Europeans, Asians or Americans, doesn’t seem to be impressed by ways Lupita Nyongo promote natural looking of black women. Lupita came out to criticise Grazia Magazine for altering her natural looks where, her was airbrushed to look more of eurocentric view of ‘beauty’.

She later continued to criticise those who downplay our looks:

“Natural, African, kinky hair — it’s often been painted as uncivilized or wild,”

“Being featured on the cover of a magazine fulfills me as it is an opportunity to show other dark, kinky-haired people, and particularly our children, that they are beautiful just the way they are.”

Let us not waste our hard earned money to look like Europeans or Asians we are beautiful, this is psychological war inflicted on us by those who want to do exploitative business by demeaning ourselves.



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